Sponsors can provide you with money to finance advertising, and they can also potentially provide you with the kinds of connections that can help you draw more people. You can even publish your event to Facebook and integrate with Hootsuite to promote it. Finding who will be in that initial segment means constructing a profile of your ideal customer.
Because they have taken the time and trouble to choose their prospects carefully, they have every reason to be calm, collected, and confident when they’re on the phone. The problem with bad telemarketing is that those agents call so many people in such a short time, without proper research and pre-screening, that they end up speaking in a very rote and formulaic manner. It sounds inauthentic, and all too often they attempt to substitute gimmicky pushiness for confidence.
If every sales situation is unique, and you take the time and trouble to know your prospect before reaching out to them, then it only stands to reason that you would want to make your pitch a customized one. One particular benefit of this lead generation approach to you as the telemarketer is that it eliminates people who are less likely to be a good fit.
It can also be a fantastic way to get earned media, particularly if you have sponsor money to spend. This may go without saying, but if you’re going to do event marketing, make sure you’re offering people somethingthey really want. The right sponsorscan help you to provide a better, fuller, generally more interesting experience for your attendees.
If you’re going to engage in telemarketing, it’s in your interest to carefully select who you approach ahead of time. One of the most important things that separates good telemarketing from bad is the approach the telemarketer takes before contacting the prospect. Instead of making a series of calls from a farmed list, a good telemarketer will take the time to figure out who might be a good fit for the product or service they are selling. As with so many other strategies, engaging content can be enormously valuable for earned media. From user-generated content to video tutorials, engaging content is the kind of thing that tends to be newsworthy. Produce something new and exciting, or highlight the unique contributions of your audience, and you may attract earned media buzz. We’ve seen above that event marketing can be a great way to get audiences.
You can improvise at need, of course, but benefits-first is a good approach for any customer. A good telemarketer, on the other hand, is engaged in a highly effective consumer direct marketing campaign.